Public Abstract of Your Paper: help spread knowledge rather than ignorance.
Why do it?
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To draw interest to your publication, both clicks and downloads as well as citations improve your metrics.
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To increase likelihood of your work being picked up by other media channels.
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To clearly demonstrate the impact and value of your work to the public.
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To allow you to improve the impact statements on your next grant application.
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To improve your lab / personal website.
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Because it costs a tiny sliver relative to the the total cost of your project but can have a relatively substantial impact on your message and career.