ScienceSplained 

I am writing to thank you for your work on our impact videos.

My colleague, Prof Ian Kirkpatrick, and I would like to say what a pleasure it has been to work with you
on the creation of our ten impact videos this summer. Your style of communication, your energy, your
flexibility, your guidance and your patience were ideal to create what we wanted.

 

We were impressed with the result. The videos needed to communicate leading research to a lay
audience that required a language and style not typically practised within our environment. There is a
common theme and style for each video but each is unique and innovative. We now have media that
we will present to our own students, global academics, business, policy makers as well as the general
public that conveys complex messages in exciting and accessible ways.

 

We have learnt as a School what is possible and gained insights to good practice as a result of the
interaction with you and the outputs created.

 

The feedback from colleagues within the School as well as externally has been great. They have
remarked on the quality and effectiveness of the videos. We would not hesistate to recommend you and
endorse your work.

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Yours Sincerely

Peter Ball
Professor of Operations Management
Director of Business Engagement
University of York Management School